
Canada’s salad bowl, the Holland Marsh, is
spoken of with reverence in Southern Ontario,
and no wonder, since it brings the province
$100s of millions in revenue every year with
its abundant crops of celery, onions, lettuce,
carrots, and numerous specialty crops.
Situated on 7,000 acres of the lowest lying area of the
Lake Simcoe watershed, it is roughly oval shaped,
approximately 15 kms long and 4 kms wide. Highway
400, which cuts through the marsh, acted as a damn in
1954 when Hurricane Hazel sliced through the area.
The land is underlaid with metres of peat which indicates
that the area has been marshland since glacial
times. The marsh was a source of food for local natives,
and early European settlers fished and hunted there. In
1923, William Day, professor of physics at the Ontario
Agricultural College in Guelph, proposed a plan to
drain the wetlands to prepare them for agricultural use.
The canal system, which flows into Lake Simcoe, was
completed in 1930. The first crop, grown within Bradford’s
boundaries in 1927, began the Holland Marsh
garden industry.
Currently the area is ‘growing enough carrots alone
to provide every Canadian with four pounds each year.
The marsh plays a large role in Canada’s food export
market and serves a substantial local market in the
neighbouring GTA. Marsh farmers also generate millions
of dollars in local revenue and create employment
for local agricultural processors and packagers. Growers
estimate the marsh has a total economic impact of
over $1 billion annually, including farm-gate value,
packaging, processing and transportation.’ 1
Jack Rupke (Vice-Chairman of the Holland Marsh
Drainage System Joint Municipal Services Board, and
Councilor for King) is a 3rd generation marsh dweller.
His family’s history in the marsh dates back to 1929
when his grandfather moved there from Holland.
Rupke remembers his father plowing the lush land
for the first time. His maternal grandfather who was a
fisherman told him to walk behind the plow with a tin
can. “In a couple of minutes I had a can full of 8-10" dew worms.”
Ansnorveldt, established in 1934, was the first community
on the marsh. The name Ansnorveldt comes
from the Dutch words, ‘aan’ and ‘veld’, and the name
Snor (Canada’s representative of the Netherlands
Immigration Foundation), which means “on Snor’s
field”.
Both of Rupke’s grandfathers were involved in the
development of the town. Land had been drained and
pockets were being farmed. The opportunity to expand
was seen, and a plan devised to attract Dutch immigrants
to the area.
The Canadian and Dutch governments worked
together to provide 5 acres of land and $500 for each
family who made the marsh home. Eighteen families
came to Ansnorveldt, and constructed the unique row
of identical 1 1/2 storey houses.
The first winter on the marsh was severe and the settlement
was often isolated from Bradford, the closest
source of supplies. Wood was the only fuel. The houses
were drafty and swayed when a harsh wind blew.
Following the Dutch, Europeans and Asians arrived
to the area. They lived in peace on the Holland Marsh,
even though their countries had fought each other overseas
during World War II.
Ten to fifteen acre farms were once common. Now
there are fewer farmers with larger acreage. Ninety to
one hundred acres are required for survival. Today’s
farmers own some land and rent some, in order to cover
the cost of equipment such as harvesters and spreaders,
and the increased cost of seed, fertilizer, chemicals, and
labour.
The hard-working pioneers of the past toiled on the
land to earn a living. According to Rupke, it is difficult
to get farm labour today - local Canadians are unreliable
or unable to do the work. An off-shore labour program
provides reliable hard-working people from
countries like Mexico, and Jamaica. The farmers provide
accommodation, transportation, good pay, and
medical coverage. It is not cheap labour, but in return
the workers are there to work when needed.
Rupke once specialized in growing celery, a labour
intensive crop. He had no problem with workers in the
60s and 70s; the Italian and Portuguese persevered, “if
you needed 10 people, there would be 10 people ready
at 6 o’clock in the morning and they would work until
we were done.”
Later his workers came from Mexico with the immigration
program. One individual came 14 years in a
row, and eventually became a straw boss. One of
Rupke’s son’s, also a farm worker, learned Spanish and
later visited a labourer he had befriended, in his hometown
in Mexico.
One cannot remember the history of the marsh without
thinking of Hurricane Hazel, which devastated the
area in 1954.
After the hurricane, ‘the Holland River would try to
reclaim the marsh for its floodplain.’2 And it succeeded,
although the west side suffered the most damage and
the dykes broke. Highway 400 acted as a dam, saving
the east side from some of the storm’s fury. A culvert
between east and west was blocked with old cars to prevent
water from breaking through, causing the water on
the west side to rise higher.
In the days after the hurricane, pumps from Northern
Ontario mines were used to remove the flood water,
and Mennonites came from the Kitchener and Waterloo
area to help the locals rebuild.
The narrow road in front of Rupke’s house was originally
the main east/west highway. When highway 9
was built the tree line was pushed back, a new canal
dug and the existing canal simply filled in.
Today it is not so simple to fill in a canal. Ministries
are stricter about water courses. In order to move a
canal a dam must be built, and the fish shocked so they
can be moved to the new waterway. The fish are gathered
quickly while they are floating (some will die),
before seagulls dive-bomb the area. Special equipment
and licensed workers are required to complete the safe
removal of the fish, the cost of which is in the hundreds
of thousands of dollars. Work can only be done at certain times of the year because of restrictions to protect the
fish population.
Fish and other creatures were given little thought in the early
years. The following quote reflects the attitudes and knowledge
of the early settlers to the area, ‘Until the 1920s, the land produced
only marsh hay, frogs, and mosquitoes, as well as
extremely large muskrats.’3 . Apart from the muskrats, which
disappeared ‘as a result of cultivation of the marsh’, (to the dismay
of the local trappers), marsh hay was the only commodity.
In the early 1900’s a factory in Bradford harvested the marsh
grasses, which were used to stuff mattresses.
The development of the area into a vast garden brought prosperity
to the pioneers and future generations. However it was
referred to as “thousands of acres of marshy wasteland” before
it was transformed “into the finest gardens in Canada.”3
The environmental value of the marsh before it was transformed
into farmland can be appreciated in “The Holland
Marsh - The Heart of Canada’s Vegetable Industry” by Dorothy
Cilipka. Cilipka’s book lists 168 bird species that were seen on
the marsh, before the expansion of farming in 1953.
Today, nearby Miniseng Swamp boasts 206 bird species and
400 plant species, 11 of which are considered provincially
rare.4
However, the Lake Simcoe Conservation Authority lists 32
local species at risk on its website. As well as bird, fish and
plants there are several reptiles and turtles that are endangered
or threatened.
The role of a ‘marsh in the ecosystem is one of water storage
and flow control, as well as providing a diverse habitat for
wetland birds and mammals, young fish, and a wide variety of
plants.’5
There are projects currently in the works to maintain the
canals and drainage systems of the Holland Marsh. It took
seven years to get the $26 1/2 million project off the ground,
with the various assessments and approvals required. In some
areas where the road and canal are in close proximity the canal
will be filled in, and a new canal built to ensure driver safety
and maintain adequate drainage. Some small pockets of marsh
remain in the area.
Ontario’s richest farmland, since my grandparents’ and Jack
Rupke’s grandparents’ time, is expected to provide fertile muck
soil for farming for another 200 years. |


Footnoted Sources:
1. Holland Marsh Growers Association - www.hollandmarshgold.com/farms
2. And the Swamp Flourished - The Bittersweet Story of the Holland Marsh
by Albert Vanderheide, 1994
3. Early Settlement of King Township, Ontario, by Elizabeth McLure Gillham, first printed in 1975,
reprinted c1990
4 Wetlands International - www.wetlands.org
5. Lake Simcoe Conservation Authority - Lake Simcoe our waters, our heritage -
www.lsrca.on.ca, www.lsrca.on.ca/speciesatrisk/index.html
Additional Sources:
Interview with Jack Rupke, January 2010.
The Holland Marsh - The Heart of Canada’s Vegetable Industry by Dorothy Cilipka, 2004



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